Privacy Policy

Introduction

AstroTrixa AG ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, process, and protect your personal data when you use our website and e-commerce analytics services.

This policy applies to all visitors and users of our website (astrotrixa.pro) and our analytics platform services. By using our services, you acknowledge that you have read and understood this Privacy Policy.

Data Controller Information

The data controller responsible for your personal data is:

Data Collection

We collect personal data in several ways when you interact with our services. The data we collect includes information you provide directly to us and information we gather automatically through your use of our platform.

Information You Provide to Us

• Contact information (name, email address, phone number, company name)
• Account registration details for our analytics platform
• Communication preferences and marketing consents
• Support requests and correspondence with our team
• Payment information (processed securely through third-party payment processors)

Information We Collect Automatically

• Website usage data (pages visited, time spent, navigation patterns)
• Device information (browser type, operating system, IP address)
• Cookies and similar tracking technologies (see our Cookie Policy)
• Analytics data related to your e-commerce platform (when using our services)

How We Use Your Information

We use of your data is based on legitimate business interests, contractual necessity, and your consent where required. We process your personal information for the following purposes:

Service Provision

• Providing and maintaining our e-commerce analytics platform
• Processing your account registration and managing your subscription
• Delivering customer support and responding to your enquiries
• Processing payments and managing billing

Communication and Marketing

• Sending service updates, security alerts, and administrative messages
• Providing marketing communications (with your consent)
• Conducting surveys and gathering feedback to improve our services

Analytics and Improvement

• Analysing website usage to improve user experience
• Developing new features and enhancing our platform
• Ensuring the security and integrity of our systems

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use and how to manage them, please refer to our Cookie Policy.

Data Sharing and Third Parties

We do not sell, trade, or rent your personal data to third parties. We may share your information in the following circumstances:

Service Providers

• Cloud hosting providers for data storage and platform operation
• Payment processors for handling subscription payments
• Email service providers for communication delivery
• Analytics providers to understand website usage patterns

Legal Requirements

We may disclose your information if required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of astrotrixa, our users, or others.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Periods

• Account data: Retained while your account is active and for 3 years after account closure
• Analytics data: Retained for up to 5 years for business intelligence purposes
• Marketing communications: Until you unsubscribe or withdraw consent
• Support communications: Retained for 2 years for quality assurance
• Financial records: Retained for 7 years as required by Austrian law

Your Rights

Under the General Data Protection Regulation (GDPR) and Austrian data protection law, you have the following rights regarding your personal data:

Access and Portability

• Right to access your personal data and receive a copy
• Right to data portability in a structured, machine-readable format

Correction and Deletion

• Right to rectify inaccurate or incomplete personal data
• Right to erasure ("right to be forgotten") in certain circumstances

Processing Control

• Right to restrict processing of your personal data
• Right to object to processing based on legitimate interests
• Right to withdraw consent where processing is based on consent

To exercise any of these rights, please contact us at privacy@astrotrixa.pro. We will respond to your request within one month.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include:

• Encryption of data in transit and at rest
• Regular security assessments and penetration testing
• Access controls and authentication systems
• Employee training on data protection and security
• Incident response procedures for data breaches

International Data Transfers

Your personal data is primarily processed within the European Economic Area (EEA). If we transfer data outside the EEA, we ensure appropriate safeguards are in place, such as:

• European Commission adequacy decisions
• Standard Contractual Clauses approved by the European Commission
• Binding Corporate Rules or certification schemes

Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete such information promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of any material changes by posting the updated policy on our website and, where appropriate, by email.

Your continued use of our services after any changes indicates your acceptance of the updated Privacy Policy.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please contact us:

You also have the right to lodge a complaint with the Austrian Data Protection Authority (Datenschutzbehörde) if you believe we have not handled your personal data in accordance with applicable law.